They say that a picture replaces 1000 words. And 1000 pictures can be replaced by a good promotional film. We live in a dynamic world where content matters most. We are bombarded from everywhere with advertising messages that we have learned to ignore. It is becoming increasingly difficult to create an effective and, above all, appealing advertising message. How can we draw consumers' attention to our product, solution or service?
Advertising film IN THE CREATION OF EFFECTIVE ADVERTISING CAMPAIGNS
Commercials are not a new field. They have been with us for at least several decades. But only in recent years, in the era of the rapid development of the internet, have promotional films become the most effective information medium. Their undeniable advantage is that we can express much more content in a short time with a short advertising film than in any other form. In addition, short advertising, image or promotional films are also an effective way of appealing to the viewer's subconscious.
Commercial Films on the Internet
Videos on the internet are a guarantee to get people's attention! Many companies use promotional films, corporate films or image films in their business. In the course of our many years of activity, we have developed suitable solutions that guarantee the success of your advertising campaign based on videos. When you work with us, we carefully analyse your company's needs with regard to the optimal use of video content in your business. From the very beginning, we make sure that the effort you invest in film production is as proportionate as possible to the subsequent return. We do not promise that the sale of your products will increase by 1000 percent after we have produced your video. However, with over 6 years of experience in the advertising industry and 40 film awards and accolades, we know how to make good, appealing films.
Conceptual work in advertising film production.
Nowadays, it is difficult to make a mark on the market or launch a new brand without proper promotion, which is provided by a promotional film. Every year companies outdo each other with new forms of marketing, but the leading and growing tool is film production.
We believe that a good commercial should be creative and stand out from the rest of video advertising. We try to make sure that commercial production is not just a simple advertisement for goods or services, but also tells a story. This way we can capture the attention of the recipient and ultimately convince them to buy the product or use your offer.
We see promotional videos everywhere now, on social media, mobile phone apps, streaming services or TV. The days when video advertising was only on TV are long gone. By producing commercials, you can effectively promote your local business and stand out in the market. For businesses that are already established and want to remain market leaders, video advertising can be a better advertising option than other, expensive, subscription-based forms of advertising such as sponsored links.
Production of commercials and advertising film.
Although many companies nowadays choose to advertise online, i.e. mainly on social media and via sponsored links, promotional videos are still the most effective. Nothing stands in the way of this, and it is even advisable to advertise online with commercials. Studies and analyses consistently show that with today's abundance of information, recipients clearly prefer to watch a video rather than read an article. The production of promotional videos can therefore be based on a series of shorter audiovisual forms that share common characteristics, such as the same actor, the same narrator or similar themes or shooting styles. Top5Zloty Production promotes companies with films not only in Poznan, but all over Poland. What counts most in our films is high quality, attention to detail and, above all, a positive message.
In our work, we use proven solutions and edit the video material in a style that suits the client's needs. Increasingly, however, we rely on innovation and dynamic editing. We also use drone footage and image stabilisers in our film productions. Our team has the right skills and qualifications to create innovative images. Proper editing of a commercial film ensures a smooth process and a beautiful end result in the eyes of the audience. During video production, we shoot much more footage than is needed for the final commercial. We are happy to pass on the remaining, unused footage to our clients for use in social media, for example.
Promotional films adapted to the needs of your company.
The first step in creating a promotional film is to contact and talk to you. When creating the brief, we ask a few questions to understand your needs and goals. The answers may lead to further questions, but we try our best to prepare for implementation while being very flexible. It's worth establishing as many details as possible to make sure the film is exactly how you want it to be, so we are open to any suggestions.
What does the production of a promotional film look like? You don't have to be from Poland, we are mobile and work all over Poland and abroad if needed. All formalities and arrangements can be made by phone, email or video conference. It is not important that you already have a detailed outline of your video ad. What is important is that you know what you want to show, and we will use our experience to try to show it in a way that is both effective and, most importantly, efficient for the recipient of the commercial. However, nothing will be done without your knowledge and we will give you an idea of what the final product will look like.
The next step is the implementation, which is very individual due to the nature of the assignments. But don't worry, in this matter you can count on our professionalism and experience. Films and commercials are a form of sales promotion that is now used not only by large companies, but also by small businesses that are just entering the market. Without video advertising, it is difficult to win the hearts of customers and without proper presentation, the product will not gain recognition in the eyes of consumers. With the right narrative, you can highlight the greatest benefits of your product or service. The video form gives you the opportunity to show the various uses of a product, its features, physical characteristics or how a particular service works. An explainer video is an ideal form to present innovative devices or services. Storytelling allows us to tell consumers more about your company.
Customers who trust us !
Professional production of advertising and promotional films.
Good promotional videos are an effective way to differentiate a brand from the competition, attract new customers and increase sales. If you want to be sure that your promotional video is produced in a professional manner, we recommend that you trust the specialists with many years of experience and a broad portfolio.
We specialise in the production of TV commercials, social campaigns, music videos and promotional films for clients in a wide range of industries. We produce corporate videos, promotional web videos, TV pilots, music videos, feature films and documentaries. We have created productions for brands such as Nike, Adidas, Virgin Mobile, New Balance, Reebok, Volkswagen and Castorama. Our portfolio also includes professional commercials for Oriflame, Provident, Fox Life, Mastercard, VU, Enfamil, Häagen-Dazs and many other brands. The highest quality of films produced by our specialists has been repeatedly awarded at prestigious industry festivals, including the KTR Polish Advertising Competition and the Cannes Lions Festival.
Top5Zloty Production offers comprehensive film production services, including pre- and post-production, editing and effects. We provide all the elements necessary for a professional film production, such as supervision by an experienced director, producer, cameraman, crew, studio and equipment. We also conduct casting calls. We can guarantee a European cast as well as access to the necessary architectural facilities. In the pre-production phase, we do the conceptual work, storyboarding, location scouting and creative consulting, and in the post-production phase, we do the digital video editing, animation and colour correction.
Promotional films, also called spots, are short productions used to advertise a brand, product or service. They are usually shown in the breaks between films or TV shows, but brands are increasingly willing to invest in unique commercials presented on the internet. The creations usually last between a dozen and several dozen seconds. Even a very short commercial characterised by an exciting scenario and good music arouses positive emotions, captivates and remains in the recipient’s memory for a long time. This is reflected in the viewers’ buying decisions and also has an impact on the brand image. The impact of promotional videos on their success is long-lasting and the effects are measurable. What is a promotional video? It is a type of production used to promote a brand, service, product, event, place or initiative. Currently, the terms promotional film and advertising film are usually used interchangeably.
Professional advertising and image films achieve outstanding effects in many areas. Their most important goal is to influence the emotions of the recipient and to evoke the desired emotions. An important advantage of a good production studio is therefore the ability to adapt the style of the advertisement to the respective subject. A properly prepared and executed creation can, for example, persuade the consumer to buy a product, use a service or contact the advertised company. Productions also serve to build the credibility of a brand and create its specific image. Their advantage is the possibility to reach a large circle of recipients at relatively low cost – for example by publishing the film on the internet. An interesting, inspiring or moving film production is watched with enthusiasm by internet users and shared with friends and acquaintances. It is therefore worthwhile to use it on the company website or in social media (especially Facebook and YouTube). An image video published on a corporate website or landing page undoubtedly influences the effectiveness of advertising measures. With video advertising in social media, you can increase the reach of your profile and reach new target groups.
Production costs depend on many factors. When pricing presentation, commercial or image films, Top5Zloty Production takes into account, among other things, the duration of the production, the need to hire actors/videographers, conduct casting, provide possible sets and props, supply clothing/costumes and determine the filming location. If you would like a general price list or a detailed estimate for a specific project, please feel free to contact us.