What exactly is post production ?
To clarify this basic question, it is important to understand that so-called postproduction is part of the whole process of a film production. The word itself simply means post-production. Accordingly, it is the last decisive step in a successful film project. Of course, post-production itself is also divided into different phases. These can vary from project to project, but are basically always quite similar. To ensure that the finished product is as it should be in the end, the following steps are carried out extremely conscientiously by us and our team. As a result, you always have professional guidance and a trained eye on the result during the creation and composition of your video material.
Phase 1: The viewing of the video material Post production
After a successful shoot, a lot of video material may have accumulated. In the first phase, this needs to be sorted and prepared so that the subsequent editing can take place not only more quickly but also more effectively. Here, the different scenes are sorted and put into a sensible order. This can be done either according to shooting days or, of course, on the basis of the script.
Phase 2: The actual video editing in a post production
The editing of the video material is also usually divided into two different steps again, as this not only makes the work more effective, but also ensures better quality in the finished product.
2.1 The rough cut
The first step is to cut the finished video material together in its raw form. Simply put, this means that the scenes are already cut roughly as they will be seen in the finished project, but still very roughly. The advantage of this is that the producers can always check whether the project corresponds to what was intended. You can always make adjustments if necessary.
2.2 The fine cut
Now that everything is where it belongs, the actual editing work can begin. The art of editing is that the client, or the person watching the finished video, either does not notice the cuts or perceives them positively as a stylistic device. Emotions and messages can be conveyed extremely well here, as good editing is a major factor in success. If you have already worked professionally in film production, you can save yourself a lot of work in this point.
Phase 3: The sound design in a post production.
It is well known that emotions can be transported incredibly well with music. Especially when paired with the right images, it can have a great influence on, for example, a purchase decision or trust in a company. Since a person's hearing is usually much more sensitive and critical to inconsistencies, it is important to work extra precisely here. An error in video editing is far less noticeable than an asynchronously installed sound or sound effect.
And it is precisely for this reason that sound design is an important and extremely decisive step in postproduction.
An individual sound design creates recognition value! This is why we attach great importance to creating the perfect music and the ideal sound design for your finished film.
Phase 4: Incorporating animation - motion design in a post production
In this phase, the project is already in the completion stage. Here, changes are made that are usually no longer possible with a normal editing programme. It doesn't matter if it's about certain animations or retouching in the moving image. Of course, as with the steps already described, it is important that the viewer does not notice anything of the editing in the finished product. A good special effect that goes unnoticed is usually the most time-consuming. But this effort is worth it! As a professional film production company, we have a trained eye for details that will awaken the right emotions in your viewers. Of course, we always make sure that the lighting conditions are right during filming. Unfortunately, this can never be 100 per cent guaranteed, especially when shooting outdoors or in nature. Therefore, minor changes are also made during this phase, such as adjusting the colour temperature or contrast. This process is called colour correction. If, for example, it is desired to "colourise" certain sequences of the film stylistically, this again is called colour grading. This can be useful in order to better convey certain moods.
The conclusion post production.
After successfully completing the above steps, the film project is finally ready. Finally, it is only a matter of choosing the format that is suitable for you. This depends on whether the film is to be transferred to a data carrier such as a DVD, for example, or whether it is an advertising film for the online sector. There are possibilities for compression without loss of quality. However, this is then determined individually depending on the possibilities. During the entire process, it is of course very important to us to realise your wishes and ideas in a targeted and accurate manner. Therefore, open and transparent communication is our top priority! We want to inspire you and the people who will see your film or video, so we are very thorough in our work. Transparency and a creative spirit sustainably ensure the desired attention you want for your film, no matter for what purpose it is intended.