What is an image film anyway?
Regardless of whether you want to create an image film about yourself as a person or, for example, about your company, the background in most cases is that you either want to convey a certain message or increase the trust of your potential customers.
Image films are also often used to market certain products, as they can be used to convey in a credible and real way what the advantage of your product is for your potential customer. With a good and professional image film, it is also important to transport emotions and to awaken them in the potential customer, without the work itself losing any of its professionalism.
In summary, it can be said that with an image film you can transport a message, your philosophy or that of your company in a real way and of course also have the possibility to effectively increase your awareness or that of your products.
What are the advantages of an image film?
As already described, the greatest advantage is of course to convey your message in a comprehensible and yet very impressive way. As a result, not only does trust in you or your company grow, but of course also the level of awareness.
Another advantage is that you can tell your or your company’s story with a professional and well thought-out image film. If this is well thought out and emotionally packaged, it will have a great impact on your external image.
You can therefore use a good image film as an ideal advertisement for your company.
The creation of an image film – What to consider!
When creating image films, there are just as many things to consider as in the production of other films or clips, if you want the end product to be really coherent and professional in its presentation.
Especially the planning and preparation phase is underestimated by many, which is why I advise you in the first place to turn directly to a professional when planning or coming up with an idea.
If you are currently in this situation, or you are generally considering whether an image film should be considered for you or your company, please do not hesitate to contact my team and me, we will be happy to take time for you!
The typical mistakes from Image Film
Since typical mistakes already begin in the planning phase, it is essential to avoid them right from the start.
The question of budget is a particular problem for many. Of course, you should not have to invest huge sums in the creation, but you should be aware in advance that a good end result also requires a certain budget. So avoid this very popular mistake and talk to us, we will fully advise and enlighten you on this point as well.
Another very popular mistake is underestimating the scope of such an image film. This point also plays a major role in the question of price. Experience shows that there are always companies that decide to realise such a project without professional help. In most cases, however, this does not produce the desired result and the effort involved, or the dimension that such a project can take on, is massively underestimated.
Therefore, transparent and open communication is very important to us, because this way we can not only work more efficiently, but we can also guarantee your desired result.
Especially when it comes to an image film for your company, interviews with customers or employees are a very popular and often used tool. However, many overlook an important point. Not all people like to stand in front of the camera, which understandably leads to nervousness and insecurity.
You are not only doing your employees no favours, but also yourself. An insecure appearance can significantly affect the mood or the nature of the image film. Therefore, we recommend that you organise a kind of casting within your company and only put those people in front of the camera who really want to.
Another crucial mistake is that many companies like to use stock footage, i.e. existing film or image material, for their image films. As a rule, licence fees are charged for this, but they are usually not too high.
The real problem is that potentially everyone has access to public stock footage. This means that the material you use may already be available in other image films.
However, individuality and recognition value are everything here. So we clearly recommend that you have all the material produced individually according to your wishes and needs.
The last and also decisive mistake is to convey the storyline of the image film either insufficiently creatively or incompletely or incomprehensibly. Therefore, a high degree of creativity is required here as well as structured and detailed planning.
How an image film is created
The actual creation of an image film is basically no different from that of other film projects, at least when it comes to the sequence of steps to be followed.
Of course, a high degree of transparency, creativity and communication is necessary.
If you are interested in how such a film production works in detail, please read this article from us. (Film Production)
We look forward to your enquiry and to realising your project for an image film.