The field of activity of an advertising agency
First of all, it should be clarified that not all advertising agencies are the same. The differences can lie both in the type of marketing and in the advertising medium, for example, online or with print media.
Basically, however, an advertising agency is responsible for the external presentation or marketing of a company, a person, or, of course, specific products.
This can be done by means such as advertising films/clips, professionally-designed images, brochures/magazines, or blog contributions, or specially created websites.
The creation of a so-called advertising campaign is essential. This includes, of course, thinking deeply about the target group as well as creating or having the materials used for it created.
The sensible and targeted management of advertising budgets also falls within the scope of a professional advertising agency. Since, depending on the company, many millions of euros can flow into this, it is essential that professionals always keep a practiced eye on it.
When should you hire an advertising agency?
You may currently be in a position where you are, for example, playing with the idea of having you, your company or your products actively advertised online. However, not only is a comprehensive technical understanding relevant, you should also know where and when your potential customers should be addressed online in the most sensible way.
And this is precisely where great caution is needed!
Many companies make the disastrous mistake of trying to set up advertising campaigns on their own, as this is supposedly less complicated in the online sector.
However, if you lack a deep understanding of both the target group and the technical implementation, you will unfortunately burn money.
In other words, you should be aware that hiring an advertising agency is a good and sensible investment in you and your business.
If you are currently thinking about whether it might make sense for you to choose the distribution channel of online advertising, please do not hesitate to contact us. Together we will examine your individual situation and work out the strategies that are right for you.
Customers who trust us!
How online advertising works
Since the production of professional advertising media logically takes its time, this is decided in advance so that one part of the team can concentrate on creating it while another part carries out, for example, a deeper target group analysis. This means both what fields of interest the potential customer has and the demographic facts such as age, gender, income level, place of residence, and many more.
Suppose both the advertising material such as the video and the in-depth target group analysis has been completed. In that case, it is now a matter of the targeted targeting within the advertisement on, for example, Google or Facebook.
This involves incorporating fields of interest and demographics and also making sure to systematically exclude interests that are congruent with those already selected if it makes sense so that more targeted targeting is ensured.
Advertising agencies usually do a test run at the beginning so that you can either systematically exclude ad groups or scale them profitably as you go along. This, in turn, means that the smallest possible budgets are used, especially at the beginning. In this way, important data is collected to steadily increase profitability in the further course.
Therefore, the goal of the advertisement is that the interested party clicks on the so-called “Call to Action” button and thus comes to your shop or website. Then it is only a matter of structuring it psychologically so that your potential customer also becomes a satisfied customer.
We as an advertising agency for you!
In the course of this article, it became clear that advertising, whether online or offline, is a highly complex topic. It only requires a deep understanding but also open and transparent communication with the customer.
And that is exactly what we have done our task. Not only will we advise and support you professionally and fully, but we also stand for the highest level of transparency, quality, and communication. In this way, we can ensure that you as a customer will not only scale your profits profitably. It is just as important to us that you create a long-term and satisfied customer base that you enjoy working with.
If you have any further questions, please do not hesitate to contact us without obligation. We will shed light on your individual situation and work out and implement the perfect strategy for you.